Foundation Certificate in Digital Marketing
Course Overview
Course Contents
The Foundation Certificate in Digital Marketing introduces learners to the core channels and tools used in modern digital marketing, including social media, search engine optimisation, content marketing and basic analytics.
Through hands-on exercises, learners build a working understanding of how to plan, execute and measure a simple digital marketing campaign from start to finish.
| Module | Details |
|---|---|
| Module 1 Introduction to Digital Marketing |
Overview of the digital marketing landscape and key channels. Topics: Digital vs traditional marketing, channel overview, customer journey. Objective: Understand where digital marketing fits in a business's overall strategy. |
| Module 2 Social Media Marketing Basics |
Covers the fundamentals of running social campaigns. Topics: Platform selection, content calendars, basic ad formats. Objective: Plan a simple social media content calendar. |
| Module 3 Search & Content Fundamentals |
Introduces SEO and content marketing basics. Topics: Keyword research, on-page SEO, content planning. Objective: Apply basic SEO principles to a sample webpage. |
| Module 4 Analytics & Measurement |
Covers how to track and interpret basic campaign performance. Topics: Key metrics, free analytics tools, simple reporting. Objective: Read a basic analytics report and identify key takeaways. |
Admission Requirements
Please review the entry requirements before starting your application.
Educational Qualifications
Minimum of six (6) passes in the G.C.E. Ordinary Level (O/L) Examination, or equivalent.
Basic Computer Literacy
Learners should be comfortable using a computer and browsing the internet.
Contact Us
Ms. Dilani Fernando
Programme Coordinator, Digital Marketing
dilani.fernando@gsdc.lk 077 345 6789 Chat on WhatsApp